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One among our favorite tales of the 12 months, initially revealed on July 26, 2022.
Wi-Fi is one thing most of us use daily. It is a miraculous expertise that permits us to speak and share giant quantities digital data to a number of units with out using cables. Requesting a Wi-Fi password is sort of akin to asking for a drink of water in many homes and institutions. However what does it imply? In case you’re something like me, all of your guesses are going to be flawed.
Wi-fi Constancy? Incorrect. Wi-fi Finder? Nope. Withering Fireballs? Not even shut, my pal.
In line with MIC (opens in new tab) quoting this interview from 2005 by Boing Boing (opens in new tab), Wi-Fi does not imply any of these items, and actually really means mainly nothing in any respect. Quite, Wi-Fi was a reputation settled on between a gaggle now often called the Wi-Fi alliance (opens in new tab) and a few model consultants from Interbrand company. This kinda looks like whenever you discover out a pal has really been going by their center identify for years.
The unique time period IEEE 802.11b Direct Sequence was seeming a little bit of a tough push within the slogan pushed 90s, so the alliance was on the hunt for one thing a bit extra marketable. Ten names have been proposed by the model company, and ultimately the group settled on Wi-Fi, regardless of the vacancy the identify holds. Although a meaningless identify did not work for everybody.
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“The one purpose that you just hear something about ‘wi-fi constancy’ is a few of my colleagues within the group have been afraid. They did not perceive branding or advertising and marketing. They might not think about utilizing the identify ‘Wi-Fi’ with out having some kind of literal clarification,” mentioned Wi-Fi Alliance founding member, Phil Belanger, within the interview. “So we compromised and agreed to incorporate the tag line ‘The Customary for Wi-fi Constancy’ together with the identify.
“This was a mistake and solely served to confuse folks and dilute the model.”
A phrase that many people say probably a number of occasions a day is definitely straight up advertising and marketing nonsense.
So Wi-Fi means nothing, however possibly it is the chums we made alongside the best way? In any case, we’re presently skipping forward from Wi-Fi 6 to Wi-Fi 7 (opens in new tab), and it hasn’t even been licensed but (opens in new tab). You will get Wi-Fi vary extenders (opens in new tab), USB adapters (opens in new tab), replace Wi-Fi drivers (opens in new tab), and connect with Wi-Fi all day lengthy. Wi-Fi really is a candy smelling piece of tech, irrespective of the identify.
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