AGM’s chief technique officer Adam Cunningham at Content material Americas
CONTENT AMERICAS: Online game franchises are set to foster an growing quantity of authentic Latin American TV content material and IP within the coming years, in keeping with evaluation agency Allied International Advertising (AGM).
Talking at C21’s inaugural Content material Americas in Miami yesterday, AGM’s chief technique officer Adam Cunningham offered knowledge revealing the Lat Am gaming trade grew by 17% year-on-year from US$7.2bn in 2021 to US$8.4bn in 2022.
“Argentina, Brazil, Chile, Colombia and Mexico all over-indexed immensely on this sector. That is going to change into an more and more essential place for individuals to select up IP,” Cunningham defined. He stated the versatile nature of recreation IP makes it an attractive prospect for gamers within the regional and world TV trade, because the IP can be utilized past a easy TV adaptation.
“It’s not for nothing that Netflix has bought a number of gaming studios and that gaming is now a part of the subscription. This convergence could be very actual. Take the Lat Am market, the place the viewers goes to make use of a cell gadget as their native gadget, it’s very simple to place individuals into these new experiences,” he advised delegates.
Most not too long ago, HBO’s adaptation of common online game The Final of Us premiered with rave evaluations.
Nonetheless, turning video video games into TV exhibits has traditionally confirmed to be a problem – as evidenced by the a number of box-office flops of prior online game diversifications. However the success of The Final of Us might present the TV trade with the blueprint for methods to efficiently break the online game curse.
