Lionel Messi and Cristiano Ronaldo, the 2 greatest stars of soccer (soccer), are taking part in chess in Louis Vuitton’s newest marketing campaign, launched on Saturday. Chess followers shortly found that the place on the board is from an actual recreation.
“Victory is a State of Thoughts,” writes Louis Vuitton alongside the picture, by which Messi and Ronaldo are taking part in chess on a checkered Louis Vuitton suitcase. The image, which was shot by the legendary celeb portrait photographer Annie Leibovitz, was posted on Messi’s, Ronaldo’s, and Louis Vuitton’s channels, It’s already among the many most-liked Instagram posts.
Victory is a State of Thoughts. @Cristiano and #LionelMessi captured by @annieleibovitz for @LouisVuitton. Along with a protracted custom of crafting trunks for the world’s most coveted sporting trophies, the Maison celebrates two of essentially the most gifted soccer gamers as we speak. pic.twitter.com/AU9kPyI2wL
— Louis Vuitton (@LouisVuitton) November 19, 2022
Louis Vuitton provides: “Along with a protracted custom of crafting trunks for the world’s most coveted sporting trophies, the Maison celebrates two of essentially the most gifted soccer gamers as we speak.” The picture was revealed a day earlier than the opening of the FIFA World Cup in Qatar, which is probably going the final world cup for each superstars.
Because it seems, the place on the board isn’t random—quite the opposite. Ronaldo and Messi are taking a look at a place from the sport Carlsen-Nakamura, Norway Chess 2017. It was GM Magnus Carlsen’s second GM Peter Heine Nielsen who first pointed that out on Twitter, after which Carlsen commented on that tweet and the picture: “Second best rivalry of our time mimicking the best.”
Second best rivalry of our time mimicking the best https://t.co/9ncVVgUnzs
— Magnus Carlsen (@MagnusCarlsen) November 19, 2022
After the sixth spherical of the Meltwater Champions Chess Tour in San Francisco, Carlsen gave the next touch upon the Louis Vuitton picture: “The unique is from my recreation with Nakamura in Norway Chess 2017, a really tumultuous occasion for me. I ended up with minus one, and at a number of factors in the course of the event, I used to be in danger of dropping to quantity two or three and even 4 on this planet. It was powerful!”
Requested if the Messi-Ronaldo rivalry is corresponding to the Carlsen-Nakamura rivalry, the world champion mentioned: “Not likely, however he is good at loads of the stuff that I am good at, for certain. It isn’t the worst comparability on this planet.”
In the meantime, a behind-the-scenes video of the shoot has surfaced the place we are able to see each Messi and Ronaldo posing for the picture whereas being interviewed concerning the upcoming World Cup:
Yeah in order that they weren’t truly in the identical room. Nonetheless goated advert honest play to Louis Vuitton 👏pic.twitter.com/8FkEO04y9A
— 𓂆 WB 𓂆 (@WalidBusquets) November 20, 2022